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In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

Influence, New and Expanded: The Psychology of Persuasion [Book]

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Influence, the Psychology of Persuasion - Robert Cialdini, PH.D. - Richard's Address

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Influence: The Psychology of Persuasion by Robert B. Cialdini is a treasure trove of insights into human behavior and persuasion. Here…

Robert Cialdini's Influence was a hit the moment it was first published in 1984. Now it's been updated and revised to incorporate the most recent developments in the fields of persuasion and compliance to provide fresh insights and examples of how influence works to change behavior. Photographs.