Google is rolling out a Try Now button to test instant apps on the Play Store - news
The new app model does not require an installation process for an app or parts of it to work and has multiple potential uses.
Digital Goods Transaction of Actions on Google (Build Android App), by Yoichiro Tanaka
How to Disable an Instant App and the “Try Now” Button in Google Play Console, by John Manning
Overview of Google Play Instant
Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play
Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play
Google Assistant – Apps on Google Play
Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play
Digital Goods Transaction of Actions on Google (Build Android App), by Yoichiro Tanaka
Google is rolling out a Try Now button to test instant apps on the Play Store - news
Google Will Soon Scan Sideloaded Android Apps for Malicious Code
android - Google Play Store Internal Test cannot start roll out - Stack Overflow
Google readying Instant App demos for paid, unreleased games - 9to5Google
Home Assistant coming for your car! - Home Assistant